Clearscale Blog

A new chapter for Clearscale—and our promise to you.

Dear Clients and Partners,

Over the years, Clearscale has had the privilege of walking alongside you through some of the most complex, high-stakes technology transformations imaginable. Together, we’ve solved problems that didn’t have simple answers and delivered solutions that redefined what’s possible on AWS. For that, I want to begin with gratitude. Your trust has fueled our success, deepened our skills, and inspired us to continue raising the bar.

I want to share the exciting news that the Clearscale brand is getting an upgrade. This is more than just a new look. It’s the result of months of deep reflection, candid conversations, and an honest recognition of where we’ve been and where
we’re headed next.

Through those conversations, one theme kept surfacing: Clearscale has always had a world-class engine (our technical expertise), but the way we presented ourselves to the world didn’t reflect the power under the hood. Our message does
not communicate our team’s intrinsic strengths and values, or tell the story of how we help clients overcome their greatest challenges in the AWS space.

We knew it was time for a change. Our new brand centers around the message of clarity and brings into focus who we truly are, what we stand for, and how we help our clients win.

Clearscale exists to turn cloud chaos into clear results on AWS. We are the partner you call when the challenges are complex, the stakes couldn’t be higher and you need to get results. Our superpower is simple but rare: we engineer the impossible on AWS. If you can see it, we can build it. (See the full brand messaging below.)

This rebrand isn’t just words on a page or colors on a website. It’s a promise to you. A promise that we will continue to lead with clarity, simplify the complex, and deliver undeniable results that hold up under the closest scrutiny. It’s a reflection of our values: to put clarity first, to earn trust every time, to lead with empathy, to collaborate without ego, and to be the best at what we do; all for the sake of our clients’ and our partners’ success.

For our clients, this means you can expect the same world-class engineering you’ve always relied on, now matched with an identity that communicates our strengths as clearly as we execute them. For our partners, it means we are stepping into the future with a brand that signals confidence, focus, and growth.

Clearscale has always been about more than technology. It’s about people, outcomes, and trust. This new brand makes that truth visible to the world. And while the design is new, the heart of Clearscale has not changed: we are here to help you navigate transformation with clarity and confidence, no matter how complex the challenge.

Thank you for being part of this journey with us. The best is still ahead, and I’m excited to build it together.

With gratitude and clarity,

Matt Stoyka
CEO, Clearscale

Clearscale New Brand Identity 2025

"Seeing", envisioning, looking clearly or framing the future.

Data blocks, connected informations, engineering, building what can be seen.

Scaling, growth, direction, guidance, thought leadership, experience.

The letter "C".

Tagline

Turn Cloud Chaos Into Clear Results With AWS

Descriptor

We’re the AI-powered premier AWS partner that brings absolute clarity to every transformation so leaders can modernize, migrate, fix, and build with undeniable results.

Our Superpower

We engineer the impossible on AWS. When millions have been spent and nothing works, we’re the partner people call to fix the unfixable and build business realities with Generative AI and data that no one else can. If you can see it, we can build it.

Mission

Our mission is to be the world’s most trusted AWS partner by equipping business leaders with the clarity they need to pioneer transformative change for their organizations.

Vision

A world where anything is possible on AWS.

Values

Put Clarity First
We explain clearly, think clearly, and build clearly. Whether writing an email or designing a system, we remove noise, simplify decisions, and help others focus on what matters. We treat ambiguity as something to resolve, not tolerate.

Earn Trust, Every Time
We bring rigor, accountability, and integrity to everything we do. We don’t make claims we can’t back up, and we never hand-wave complexity. People trust us because we earn it consistently.

Lead with Empathy
We lead with curiosity and respect for our clients, their users, and each other. We seek to understand before we solve. Whether it’s a complex cloud migration or a teammate’s perspective, we listen closely, communicate clearly, and design with people in mind. Because the best solutions don’t just work, they work for the people who depend on them.

Collaborate Without Ego
We share credit, invite critique, and welcome diverse perspectives. We believe the best work happens when smart people challenge each other with mutual respect and a shared goal.

Be the Best
We are driven by an unwavering commitment to excellence in every facet of our work. This means continually raising the bar on our technical expertise, delivering innovative solutions with unmatched speed, and relentlessly pursuing the most impactful outcomes for our clients. We strive to be the undisputed leader in our field, earning trust and setting the standard for cloud transformation.